Lead with Value Propositions

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
The other day I was in the car with my son, and he was upset with his papa.  Papa was asking the most obvious questions about the differences between skateboards; my son was frustrated by this because, to him, it was just common sense. I had to explain to him everyone has different experiences and you should never assume someone sees or knows the value in using a longer skateboard.
These are life lessons my son will need to learn, but as a consultant, I often see companies forgetting to tell the story about the value their products hold for the customer.  Because companies are so close to their products, they assume the benefits are apparent to everyone.
With the tech industry changing at a rapid pace, for a decision-maker, it can be overwhelming. As a marketer, your job is to make every connection