Lead Sourcing: Do you know where your leads came from?

By Lisa Heay, Marketing Planning Manager at Heinz Marketing
Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready? What if she asks how many qualified leads that event generated for the sales team? Are you able to provide that data today? If you are in a Marketing Operations role and you are not able to answer those questions for your leadership team, read on.
Marketing Performance and reporting is a huge topic, but you can start small and see quick improvements in the data and insights you can provide to your leadership team. If you’re starting from square one, lead sourcing is a great place to start.
Why are lead sources important?
Lead source data enables marketing