Know thy products

For those that have parachuted into this blog from Google, this is part of a series of posts about how to save your sales job. This first batch of ten posts is about preparing to go to market when you get that new sales gig or greenfield opportunity.
One of the things it’s well worth knowing (and the one your boss will likely get fixated on) is the products your company sells.
One of the things bosses do to help you learn all the details of the company’s products is they arrange for you to read through all the literature they have then if you are lucky you get to hang out with people that own the products, like product managers, and they get to hit you lots of detailed features of the products.
Once you’re thoroughly confused, they tell you to get out there and sell and that you’ve already used up