With 2018 in the rear-view mirror, sales leaders are now in a position to assess how well last year went. And regardless of whether it was a great year, a miserable year, or somewhere in between, most sales leaders are looking at their rapidly changing markets and saying, “We need to do better this year.”
The question though is what exactly to do differently. When considering your options, it is always helpful to look to the outside… “What do the best sales organizations do better than their less successful counterparts? What are the practices that raise sales performance to the “World-Class” level?”
CSO Insights, through our World-Class Sales Practices Study , investigates what companies around the globe are doing to find, win and keep more business. Our ongoing research (we’ve been doing this for more than 20 years) provides insights into what is working right now for sales leaders as well as perspective