It’s Time to Update Your Sales Playbook(s)
leadershipteam
Thu, 09/10/2020 – 11:31
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Can you imagine a sports team running the same plays year after year and still expecting to win? The answer, of course, is no. However, many sales organizations use the same sales playbooks year after year and then wonder why they aren’t closing more business.
Is it time to update your sales playbook?
Since the world has changed dramatically since the first quarter, the answer is a resounding yes!
Here are five areas to update in your sales playbook.
#1. Video / virtual selling. This section of your sales playbook should include:
Expectations of using the right technology. Can your prospects hear you and see you? Prospects don’t want to work at hearing a sales conversation. And they certainly don’t want to feel like they are conducting a sales conversation in a