• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

It’s Time to Rebound: Mindsets and action plans from B2B CMOs right now

Matt Heinz - 21 April 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful.  And yet, there are companies today in that position and with that strategy.
Sure the future is uncertain and somewhat unknown, but that’s true always.  There is never a clear path forward, never a guaranteed path to success, never clear sailing and calm seas for the foreseeable future.
Last week at our CMO Coffee Talk series, it was clear that many CMOs have resolved to lead their organizations forward, leaning into the uncertainty and headwinds to start moving, start selling and start growing again.
A few more highlights from last Friday’s discussion:
Tighten your market focus and target account lists: Plan on doing so at least quarterly if not monthly for awhile as some businesses and industries take varying lengths of time to rebound, recover and be ready to spend again.
Speed up planning

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative