It’s Time for a Mid-Year Marketing Performance Management Checkup

Join Heinz Marketing and Bizible on June 6th for a webinar that provides practical guidance on a mid-year marketing performance management checkup. Register here
How crazy is it that we are now in June? As we hit the halfway point of 2018, it’s time to rigorously review your marketing efforts to ensure your performance aligns with your pipeline and revenue goals. But where should you start?
It all starts with the annual plan.  Review the objectives, goals, budgets, and timelines to determine exactly how well the over sales and marketing effort is performing. Hopefully, your marketing organization has shared goals with sales. Overall health and performance can be measured with important KPI’s.
A dashboard with revenue performance KPI’s is invaluable. The right KPI’s can show historical sales and marketing performance and also help indicate future projections.  Here are a few KPI’s we often recommend:
Sales Pipeline Velocity (download our Sales Pipeline Velocity Calculator here)
Marketing Sourced Revenue
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