It’s The Reaction Stupid – Not The Trigger Event!

By Tibor Shanto
Ten years ago I got involved in a project that eventually led to me co-authoring what became an award-winning book, Title.
A lot has changed in 10 years, including how I view trigger events, their limitations, and how you can take some basic concepts, update them to give you a much more powerful way to engage a wider range of buyers than presented in the book.
I recently sat down with Will Barron at Salesman Podcast to discuss what the thinking was then, and why some of it is no longer valid (and why some were not then).
I know it is hard to move on sometimes, but the world is evolved and so should you if you’re going to stay ahead of quota and your competition. Fail and you serve no value to your buyers.
Open to debate if you are stuck in the book.
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