Here’s what I’ve learned about selling from some top women leaders.
When Amy referred to herself as a “bulldog,” the idea conjured up images of a pushy, arrogant, aggressive, in-your-face salesperson—the kind none of us wants to be. But that’s not what bulldogs are, and it’s not what she meant.
Like most successful women in sales, Amy is tenacious. She sells with confidence. She’s dedicated and loyal—a dog with a bone who works hard to find the best possible solutions for her clients. And that’s what all salespeople should be doing to earn trust and promote business development.
Considering only about 18 percent of buyers fully trust salespeople, perhaps more salespeople should be acting like bulldogs — i.e., acting like successful women in sales.
Lessons from the Dog Pen
The bulldog in question is Amy, director of sales strategy at a large B2B software company. She has both a deeply rooted sense of integrity and
