Is Your Sales Training Doing Any Good?

Simply knowing how to sell doesn’t in and of itself create sales winners. For sales training to help all salespeople grow, we have to search for deeper reasons—the real reasons why people sell or fail to sell.
How comfortable are you taking your current salespeople—with the level of performance and skills they have right now—into an increasingly competitive marketplace?
The business environment isn’t getting any easier to navigate. If anything, the challenges are getting more complex, and new disruptors and competitors are lurking at every turn.
Now consider this hard dose of reality: If your salesforce is somewhat typical, 20% are high performers.
Is that enough to get you where you want to go?
Salespeople and Selling: A Reality Check
In most organizations, we see:
20% of all salespeople reach high sales levels
60% sell at different degrees of acceptable performance
20% produce unacceptable sales volumes
If 80% aren’t selling at their full potential, it’s clearly costing your organization. You’re