Is Your Sales Team Chasing Squirrels?

Is Your Sales Team Chasing Squirrels?
leadershipteam
Thu, 01/30/2020 – 15:58
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My husband and I used to live in a home where a crazy squirrel ran back and forth, back and forth, on top of our backyard fence.
This erratic behavior got even more exciting when our neighbors let out their dog. It would bark and chase this squirrel every day, thinking his barking would get the squirrel to change his behavior. The squirrel would stop for a second, glance at the dog and then continue on its merry way, running back and forth on the fence.
How many of your salespeople are barking at squirrels, alias prospects, that are never going to change their buying behavior or do business with your company?
Probably too many.  Salespeople chase squirrels for a variety of reasons.
Optimism – This emotional intelligence skill is an