Are you playing for the short or the long game? We live in a world of instant gratification. If there’s something we want, boom — we can have it with the touch of an app, a swipe or heaven forbid the slow way, making a phone call.
This morning while waiting in the drive-through at Starbucks, my app failed. Go ahead and say it. “User error.” I was low on funds on the app and I couldn’t get a cell signal to connect and reload. In a flash I found myself in the dark ages. That would be BA — “before app” — not BA as in dark roast, although I do prefer that over Pike Place Roast. (Sorry, just a little coffee detour.)
In a moment, I was thrust back in time to having to pay cash for my coffee. I couldn’t believe how much longer it took to complete the transaction! It