Many people would say sales is about taking advantage of people. It hurts me to hear people say that. I don’t think people would come to that conclusion without relating it to their own personal experience. This tells me that they have either had an unpleasant experience with salespeople or someone has shared with them their disappointing experience.
Sales is not about taking advantage of people. Sales is about helping people. It’s exactly the reason why I say sales is leadership and leadership is sales. A good salesperson is also a good leader. The two should go hand in hand.
Watch this very short video on sales leadership!
To me, sales is not a single event but a continuum of various activities. It’s about creating relationships that help build trust and confidence among every party involved in the sales process. If you really think about it, sales is just the process of communication