Is It Time To Bring Your Customer Into The Monday Morning Sales Meeting?

Is It Time To Bring Your Customer Into The Monday Morning Sales Meeting?
leadershipteam
Fri, 08/30/2019 – 08:59
Authored by:
Colleen Stanley
I recently worked with a terrific client at their national sales meeting. Much of the conversation at the conference focused on ways to add value to their clients and prospects. Many great ideas, however, one made me laugh out loud and…think.
One of the sales managers shared that he had created a life size, cardboard cutout that looked like the company’s typical customer. This “customer” is carried into every meeting, with the goal of helping his sales team focus on the right things to improve their customer’s and prospect’s lives. I can only imagine what some of the conversations sound like during these meetings.
“Hey, Melinda, we think this new product or service will really add value. But you’re the