Who are your best customers? Why are they your best customers? I will say they are probably your best customers, because you’ve been able to have a positive influence on them. Your positive influence has resulted in a positive impact and this profound impact has carried over into what they do and how they do it.
Your level of impact is a direct result of the integrity you live your life with. The person who thinks they can influence people without demonstrating integrity will find themselves with just a shallow, temporal influence. If integrity is what your influence and impact is built upon, you’ll need to first understand what integrity is and is not.
First off, integrity is framed around time but in how it is earned and how it is lost. Integrity is found in the reputation that precedes you into your next sales call. Integrity precedes you into the planning
