Integrity in Sales is Not an Afterthought But an Essential

People ask me what my definition of integrity is. Then, without even catching their breath, they ask if I see them as having integrity. Why do we even have to ask this question? Why should it be a trait we have to look for?
If we have to ask ourselves if we have integrity, it leaves me wondering what our customers are saying about us. Integrity is not an afterthought. It’s like the used car dealer who goes by the name, “Honest Sam.” Why should the word “honest” even have to be in there? What does that make everyone else? Dishonest?
Where integrity most comes into play is with customers. Yes, integrity is critical when you’re looking to close a deal or negotiating with a customer. I also believe it impacts how you prospect.
Video: Do You Have Lousy Customers:
 
 
We become most like those we spend the most time with. This applies to