Innovation Marketing is All About Coloring Outside the Lines

By Rebecca Smith, Senior Marketing Consultant at Heinz Marketing
Marketing is a lot of trial and error with plenty of uncertainty, and though it’s backed by data, there are times when it can be subjective in nature.  As a marketer, you want to accomplish what others haven’t accomplished before.  You want to find the golden ticket before anyone else does. And, you want it to work.
The other day, I was asked two questions:  what is your favorite part about marketing?  And what is your least favorite part?
Funny enough, my answers were almost contradictory.
My least favorite part about marketing is that it is subjective. Some people won’t like your ideas or recommendations and that’s the way it is. We can’t change that. We’re all entitled to our opinions and we all have a different outlook or perspective on how things should go. That’s the beauty in this because it gets our creative