In Growth Mode for Your Book of Business or Sales Territory? Do This First.

A client of mine has a venture to build out a new book for business for their firm. This can feel like boiling the ocean because the possibilities of what to do first are endless. In an effort to generate progress, it’s easy to jump right in and start with any prospect or client. But instead, we chose a different approach and first worked on their Strategic Business Development Plan. This helped them to first find focus, so they could then accelerate growth.
In this post I’m sharing the elements worth paying attention to, to help you create your Strategic Business Development Plan.
Vision for the next 12 months. What do you want to become in the next 12 months? What does the ideal territory or book of business look like? This includes top line and bottom line growth, new clients, and expansion of existing clients.
Verticals. Which 2-3 verticals are worthy of