Improve Your Win Rate and Shorten Your Sales Cycle by Doing This

In September I wrote this article on the difference between asking good, tough and great questions.
I included examples all three types of question in the article.
There is also a proper sequence:  Good question.  Tough Question.  Great question.
You will get immediate feedback on how effective your questions are:  Your prospects will say, “Good question” when you ask one.  They will say, “Great question” when you ask one.  And they will stop and struggle before answering one of your tough questions.
Many salespeople make the mistake of preparing questions in advance. Salespeople who do that might be able to stumble onto one good question.  But great questions and tough questions must be spontaneous and in response to something your prospect already said when they answered prior questions.  
I’ll share a role-play from a training program that wonderfully demonstrates what I’m talking about as well as the kind of