If Your Sellers Aren’t Engaged, Your Customers Won’t Be Either

Engaging our prospects and customers effectively is critical to any kind of sales success. It’s a no-brainer. Enabling salespeople to be excellent at exactly that is a key challenge for sales enablement leaders. In fact, it’s one of the reasons for sales enablement’s purpose and existence.
But what if your salespeople are not engaged to engage your buyers? What if you are sure that your salespeople are well equipped and enabled but, for whatever reason, you are facing adoption and reinforcement issues. Maybe it’s because your salespeople are not engaged in the first place.
Sales enablement should always be focused on the trilogy of engaging, equipping and empowering salespeople. Click to tweet
There is a reason why I often use the trilogy “engage, equip and empower” when I refer to the components of sales enablement in exactly that sequence. There also is a reason why Byron Matthews and I decided to integrate that