• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

If you use these words, you’re doing it wrong

Matt Heinz - 27 July 2018

I’m not big on definitives.  Interests change, opinions change, priorities change over time.  But if there’s any constant in sales, it’s certain words and phrases that never work.
Do yourself a favor and do a search through your sales materials (email templates, call scripts, playbooks) and think carefully about whether these are working for you or against you.
Assigned: I continue to be surprised how many reps start their email by telling me they’ve been “assigned to my account.”  Assignments are for school and detention, not for prospecting.
Touching Base: There may be no two-word phrase with less value embedded than this one.  I’ve been guilty of using it in the past too, but it’s lazy.  Even “following up” is better than this (don’t use that one either).
I Need: In fact, try to eliminate as many uses of the words “I” and “we” from your sales and marketing copy.  Say “you” more often.
I’m

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative