If Great Results are a Byproduct of Your Actions, To Sell More – Ignore Your Sales Goals and Trust Your Process

We all feel the pressure to generate results. What if the source of lost sales, selling-stress, and missed sales targets is focusing too much on the RESULT than your PROCESS. Doing more of the wrong things faster push you away from your goals. The finish line isn’t where the race begins. Top performers prepare to win by becoming more PROCESS vs. RESULT driven. That’s why – THE RESULT IS THE PROCESS, so trust the FORCE, Luke.
 
A business owner asked his top salesperson to teach a newly hired sales rep how to cold call.
The top performer brings the rookie salesperson into a room, and sits down at a table. On the table was a phone and a call list. The top salesperson says to the rookie, “Okay, I’m going to teach you how to cold call. Just listen and observe.”
He picks up the phone, makes the first call and gets hung