Just because something is easy does not mean it is the best solution. Let’s be blunt that email is without a doubt the easiest method to use when it comes to prospecting. There’s a reason why your inbox is flooded with prospecting emails. Anyone can send an email and with the automation tool, anyone can send out 1,000 emails in under a minute; however, just because it’s easy and fast does not mean it works. Open rates are down, and it’s difficult to break through because too many people are making very dumb mistakes. Let me walk you through 10 ways you can make email a much more effective prospecting tool, but first watch this quick video:
How to Use Email to Prospect:
1. Realize email is valuable real estate
Yes, the entire email is valuable, but two parts of it are without a doubt the most valuable. That is the ‘subject