Want to engage and connect with your customers more effectively? Then listen to what Matt Gillin, the co-founder and CEO of Relay Network, has to say.
I had a chance to interview Matt for my Be Amazing or Go Home TV show, and he shared specific insights on how to improve the customer experience. In Matt’s words, “The world is now on-demand and highly personalized. The secret of the game is to make it easy and frictionless.”
Personalization is a hot topic, and “on-demand” is about giving the customer what they want when they want it. If you’ve been following my work, then you know I’m a huge fan of the frictionless experience. I even wrote a book devoted to exactly that: The Convenience Revolution. In my interview with Matt, we talked about the following three opportunities and how to exploit them for a better CX:
A Frictionless Experience – Let’s start with
