How To Sell In A Recession

 How passionate are you about sales? How passionate are you about your customers? Are you more passionate about things or people? I admit, I am passionate about coffee but not nearly at the same level as I am passionate about my wife. Being passionate about something means you care at a deeper level than normal. Right now given COVID-19 and a recession, I feel an even deeper passion to sell because selling is all about helping others see and achieve what they didn’t think was possible.
Over a year ago when I wrote my new book, A Mind For Sales, I had no idea how pertinent my sales insights would be for a recession. This book has been so timely. Customers expect you as the salesperson to be passionate about sales, and selling in a recession doesn’t change that. Passion must be at your core if you want to succeed at