No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some things can come at us like a plummeting piece of sky.
This is how many organizations may have felt about the European Union General Data Protection Regulation (GDPR) and its aftermath.
What is the GDPR?
You have surely heard these four letters, by worried marketing departments and consumers bogged down by “updated terms and privacy” emails.
GDPR is a European Union regulation regarding data privacy rules and how organizations can use European citizens’ information, in which ultimately EU individuals now have more rights about how companies can use their personal data.
The major upset right now for companies all across the world: If an EU individual has not made a purchase with an organization, the organization must ask for that individual to opt-in to receive its emails — or else face penalties up to 20