Do you want to increase your effectiveness when it comes to prospecting? Are you concerned that you don’t have enough leads or are not closing enough sales? Are you just trying to figure out what to do? You probably are saying “yes” to at least one of these questions. These are real world issues that deserve real world solutions. Let me unpack each one for you.
Not having enough leads isn’t strictly about the number of leads you have. Rather, it is about where you got the leads and what you’re doing with them. Before you think about how to generate leads, first ask yourself who you’re trying to sell to. If you don’t establish a clear profile of who will most benefit from what you’re selling, you will just wander. This will happen because you’ll start to think everything is a lead. The key is not the number of leads
