How to Prepare to Prospect – 10 Things You Need to Do

If you fail to properly prepare, you are setting yourself up for failure. This doesn’t just apply to prospecting but everything you do. Prospecting is already a tough task; it’s only made tougher when you fail to prepare. Below are 10 steps you need to follow to ensure you’re prepared to prospect. Check out my video where I further discuss these 10 items:
1. Don’t focus on what you sell, but rather, on the benefits and outcomes you provide. Those people you reach out to don’t care about what you’re selling, they just want solutions to their issues. Take 5 minutes and write down all of your customer’s outcomes that they have received because of buying from you.
2. Know who you plan to contact. The days of making random phone calls are gone. Ask yourself: who is your perfect customer and what outcomes can you help them achieve? Focus on prospecting