How to Market and Sell to the B2B Buying Committee

By Josh Baez, Client Engagement Manager at Heinz Marketing
Last month, I talked about how to create an ideal customer profile. Today, I want to continue the conversation and talk about how to map the B2B buying committee.
What is the B2B buying committee?
The B2B buying committee is a group of people involved in a purchase decision.
When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. But unfortunately, a one-person decision is rarely ever a reality.
Today, there’s likely a whole group of individuals in the background – people you may not ever speak to who possess significant influence and decision-making power in making a purchase. And in order to effectively drive the buyer’s journey forward, these influencers and decision