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How To Manage Stress

Tony Hughes - 2 May 2019

Professional selling is one of the most stressful careers a person can choose. There is fierce competition and endless pressure to deliver. You’re only as good as your last quarter and there are inevitable increases in sales targets, exacerbated by inevitable downward price pressure caused by commoditization. Amidst growing competition you are expected to be an evangelist, challenger, engineer, psychologist, negotiator, lawyer, business and financial analyst, project manager, and a magician. You need to be able to create value while screening-out noise and translating information into what matters for buyers. And sadly, they all tend to treat you like a commodity.In a digital world and multiple communication channels, there is distracting noise everywhere. But stress is not created by workload but instead caused by feeling out of control. A successful life, as with a successful sale, requires planning, discipline, intelligence, creativity and a

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