Do you remember our sales enablement clarity model that comes in the form of a diamond? I shared the idea of getting from a rough diamond to a cut and polished diamond here:
“Imagine that whatever you have in your organization in terms of enablement efforts is a rough diamond. A rough diamond has to be cut and polished to shine, to be valuable, and, in sales terms, to be effective. Therefore, you need a vision of what your enablement diamond should look like at the end. And, equally important, you need a strategy for how to get there. That means how to cut and polish your enablement diamond. Both the vision and the strategy will be slightly different in each organization.”
When they hear “vision and strategy,” many sales enablement leaders think only about effective sales enablement services: content, playbooks, videos, sales enablement technology, learning and training modalities, and coaching approaches.