Most lies are truths to the people who state them. Take climate change for example. Climate change is clearly a real thing. The planet has been warming exponentially since the ice age! But to think that humans are responsible, that humans can stop it, or else we’ll be dead in 12 years, seems ludicrous to me. My statement is a lie to every reader that doesn’t agree with it, but rings true to those who agree. Lies are in the minds of the beholders.
Let’s cover some of the lies being told to companies with sales organizations and how those lies prevent sales organizations from being their best. Over the past 10-20 years, we have seen and heard the following proclamations (and you can find most of them with this Google search link: