How to Keep a Prospect Engaged

Let’s be real: prospecting, even for the best of people, is tough.  You can have the best product, the best benefits, and even great prospects but boom, the dreaded thing happens.  The dreaded “thing” is the prospect who simply slows things down or worse yet, just goes silent on you.  Suddenly all of the work you’ve done to cultivate the prospect and create another satisfied customer falls to the wayside. This happens to everyone. Unless you’re somebody who sells the simplest of items for the cheapest price, I bet you’ve experienced your fair share of prospects going radio silent.  
So, how do you keep a prospect engaged? When you’re prospecting, you’re making call after call and doing everything you think you need to do but still… nothing. Pretty soon a day turns into a week, a week turns into a month and even a month turns into a quarter. What’s the solution? Let’s