How would getting more referrals impact your business? Most salespeople are reluctant to ask for referrals, in fear of the response. Instead, create a referral agreement that would make your customers want to refer tons of referrals to you.
What is a Referral?
What exactly classifies as a referral? If we were to create some parameters that define what a referral is, this is what it would look like.
Synonymous with “recommendation” and “testimonial,” a referral is a potential prospect that is directed or given to you by someone you know or someone you don’t know who feels that you are the best source for help or information regarding a specific, subject, product, or service.
What makes a referral so incredibly attractive and desirable is that it is, for the most part, a warm lead. That is, when you approach a referral, there is less of a need to convince or sell them.