How to Gain Competitive Advantage in Sales

In today’s marketplace, there is very little differentiating you from your competition. We don’t like to admit it, but our products have become a commodity. There is nothing we sell that our competitors don’t sell, won’t sell or couldn’t sell.
So, what does it take to really stand out, how do you gain competitive advantage?
5 Strategies to Gain Competitive Advantage
Understand When The Sales Cycle Starts – right now while you have been reading this blog since you started taking a note or answering your emails, your best customers have started the sales cycle. The thing is they started the sales cycle without you. Right now, your prospects are googling for the next product they are going to buy; tonight they will go to a party or play a round of golf and ask their friends what they purchased, or whom they’re working with, and later that evening, they will read