What is the difference between sales training and sales coaching? That’s one of the questions I was asked at the Sales Enablement Soirée in London last week — a fantastic event that clearly shows sales enablement has arrived not only in the United Kingdom, but also in the rest of Europe. The audience was highly engaged, all at different stages of their sales enablement journeys.
Lots of different topics were discussed, such as the right approach to sales enablement, charter questions, how to set up a customer-centric approach, how to measure the impact of sales enablement and the role of technology, just to name a few.
What’s the difference between sales training and sales coaching?
Because I get the question on sales training and sales coaching quite often, I decided to write about it here so that everyone can benefit. Those of you who follow my work know that I love to define
