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How to Build A Prospect List

Meridith Elliott Powell - 29 May 2019

3 Strategies to Build A Better List
Get prospecting right, and the rest of the sales process will take care of itself. It’s true – there’s nothing else that can positively impact sales more than prospecting. If you master the art of identifying and finding the right prospect, the rest of your sales process will just fall into place.
Can it really be that easy? Well yes and no. Prospecting is crucial to the success of your overall sales process. While you still have to be good at the other pieces of the sales process (rapport building, discovery, listening and so on…) the better you are at prospecting, the easier the rest of the sales process will be.
“50% of sales time is wasted on unproductive prospecting.”
Why? Because prospecting is about finding opportunities to make a sale, and the more you focus on the types of prospects most likely to buy your products

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