How to Become Unstoppable in Sales

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? They fit together like hands and gloves.
Get the referral, get the meeting. You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “Marketing is Minimal, Impact is Maximum.” Sonia is absolutely right about that, and she even created this unique video that brings the referral message home.
(You can also read our interview in Sonia’s blog post, Driving Sales Through Referrals with Joanne Black.)  
Sonia is dedicated to referral selling. In fact, she’s a certified instructor of my referral system. She works with small business owners who face the challenges of limited cash flow, declining sales, and minimal support. She also created the Unstoppable Sales Community, which helps small businesses activate the three major growth gears: Payday Conversations, Alliances, and Referrals. 
Wow, I’m ready to be unstoppable.