Testing is for marketing not sales.
Does that sentence seem logical to you? It doesn’t to me.
The more time I spend in sales and marketing, the more I see overlap between these areas. Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so.
Geek out
Most marketing departments today have found their pocket protector and have at least one person that is ready with screeds of numbers about their various campaigns. So much data is now available that making sense of it all is now the bigger problem.
Meanwhile the majority of sales people still seem to be number-allergic. They think about sales as a “human art” with the only numbers being their sales for the month, quarter and year. If they have an annoying enough boss, their numbers may include calls/emails made today, number of appointments this week etc.
Your sales bottleneck
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