How to Beat Your Real Competition…Yourself

At some point, I hear from practically every person I’ve ever worked with about the competition in their market. Companies spend so much time trying to outsell, outwit and out price their competition without realizing who their greatest competitor truly is. As such, they focus all of their energy on trying to beat out the wrong competitor.
Consider this. You have no external competition. No, I haven’t fully lost my mind as of yet, so just try this on for a moment. I’m certainly not disputing the fact that there are other companies selling similar products that you are.
What I am suggesting is that the only competition you truly have is you; in other words, your current beliefs or outlook, your mindset, expectations, assumptions and your current way of doing things. While some people may already embrace this notion, let’s explore it on a deeper level.
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