It’s not an uncommon concern. “Yes, I see what you are saying. However, we already have so many changes going on. I’m not sure we should add another new thing such as sales enablement right now.”
CEOs, who oversee all of the various strategic initiatives that are already rolled out across the organization beyond sales, especially have those concerns. It’s a valid point that’s worth discussing before starting a new initiative. However, if CEOs and other C-level executives articulate those concerns, you are already on the right path.
Having constructive conversations with your C-level executives shows that getting them involved in the first place was successful. Now it’s about providing clarity in their context to make the right decisions.
I’m often asked by organizations that want to evolve their training team into a more strategic and holistic sales enablement approach how to do that — how to get started and, more precisely,
