How The Best Sales Managers Lead Their Sales Teams Through Change

How The Best Sales Managers Lead Their Sales Teams Through Change
leadershipteam
Thu, 11/29/2018 – 20:00
We’ve all heard the phrase, “Change is the one constant in life.” And yet people resist change even when all the logical arguments create a clear and necessary case for it. (Think Blockbuster, Sears and Borders bookstores.) 
Today’s sales managers have to be very good at selling their sales teams on the many changes that occur in business to remain relevant.  Anyone reading this blog ever had difficulty getting their sales team to fully utilize a new CRM system? How about new prospecting approaches?  Or updated sales approach.  Change is not easy.
Sales managers, in order to sell and lead your sales team through change remember two selling principles.  The first is to sell to the real buyer – your salesperson’s reptilian brain.  This part of the brain is wired for safety and survival and it’s not logical