How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021. This comes after just 10 years in production and with more than an estimated $16 billion invested in the development with no profit to show — and rather a hefty weigh on their company financials.
Business solutions fail all the time. What makes this particular case study fascinating is how much the failure stemmed from an ineffective solutions strategy starting in its initial input and process to the delivery, launch and ongoing governance, or lack thereof.
Make sure your seat belt is securely fastened as we dive into the Airbus A380 case study, and in event of emergency, scroll to the bottom of the page to learn more how Mereo can help. 
                                                                 
The Initial Airbus A380 Strategy Input and Process
More than 40 years ago, Boeing introduced the 747 jumbo jet to market.