In my last few blogs, we focused primarily on process maturity and impacts on sales performance, with a sales operations perspective. Today I want to turn our attention to the people side of things and why it’s important for sales operations to partner with sales enablement. What we do (process, technology) ultimately enables the sales teams (people) to be more productive, and collaboration with sales enablement is how we can ensure sales is effectively using and adopting the processes and technologies we provide.
At CSO Insights, we have a strong history of sales enablement focus through the works of my fellow analyst, Research Director Tamara Schenk. So there are plenty of blogs and research studies around sales enablement that I won’t go into here. If you’d like to read more on sales enablement, check out Tamara’s recent blog on clearing the fog around what sales enablement really is.
Today we focus on
