How Sales Operations Can Help Organizations Get the Most Out of Sales Tools

Are you getting the most out of your investment in sales tools? On average, today’s sales organizations are using 10 different sales tools, with four or more additional tools planned in the next 12 months. (Click to tweet) (2018 Sales Operations Optimization Study) However, most are not seeing the efficiencies they hope for with their technologies. In today’s blog, we take a look at how sales operations can help sales organizations get the most out of their investment in sales tools.
Sales operations is well positioned to help organizations leverage their sales tools to drive them forward. (Click to tweet)
One of the things we hear from our survey participants is that, with 10 or more sales tools being the norm, it can lead to more, not less, complexity. The reality is that sales professionals are spending only a third of their time selling, and sales managers are spending twice as much