How Sales and Marketing Work (Together): Seven Best Practices

By Matt Heinz, President and Founder of Heinz Marketing
It’s one thing to have your sales and marketing teams agree on objectives.  To stand together on stage at sales kick-off and claim commonality of focus on metrics that matter, that you can buy a beer with.  That strategic alignment is common.
Translating that strategy into tactics?  Delivering front-line tactical alignment on Tuesday?   Every Tuesday?  That’s much harder.  Every company we work with and speak to has struggled with making that transition, yet many companies have not only done it but have sustained operational alignment consistently.
How did they get there?  What foundational and operational best practices have they followed?  Here are seven we see most common and most consistently aligned with success.
Executive Support & Participation
Prioritizing operational alignment between sales and marketing has to be a top priority at the highest levels of the organization.  It is not an exaggeration to claim it