Let’s talk LinkedIn. About 590 million people are now members of that social network, according to recent statistics. Of those users, 61 million are senior level influencers and 40 million are in decision-making positions. With numbers like that, it’s no surprise LinkedIn has clearly established itself as the No. 1 channel for B2B marketers. If you’re in B2B sales, you’re probably using it, too.
The platform can be a powerful social selling tool. But as Uncle Ben said to Peter Parker in Spider-Man, “With great power comes great responsibility.”
There’s a right way and a wrong way to connect on LinkedIn. @AmyFranko shares an example of how *not* to do social selling. #ModernSeller #sales #b2b Click to tweet
When I’m building relationships with potential clients, LinkedIn InMail and invitations are part of my social messaging rotation. These tools are very effective for background research and opening doors for that next step