How much pre-call prep time is just right?

“This porridge is too hot!” she exclaimed.
So, she tasted the porridge from the second bowl.
“This porridge is too cold,” she said
So, she tasted the last bowl of porridge.
“Ahhh, this porridge is just right,” she said happily and she ate it all up.
And so, it is with prospecting preparation time.
Social calling vs. volume calling
In previous posts I’ve made some big claims about how social calling has higher success rates than traditional prospecting.
I have said that relationship-based connecting yields something like a 25% success rates vs. something like 1 in 100 or 1 in 330 success rate for volume cold calling.
I went on to calculate how much time these different approaches take and compared the number of meetings you get from each approach in a set amount of time. I did this because time is a very meaningful unit. In the end time is the item we cannot replace, so comparing approaches on the