How Leading Companies Enable Powerful Relationship-Selling

By Lauren Dichter, Marketing Coordinator for Heinz Marketing
“Smiling and dialing” will always have a place in sales, but it only does so much. That’s why Microsoft Dynamics 365 and Heinz Marketing have teamed up to uncover what kind of sales strategies and technologies contribute to achieving desired revenue goals. To ensure we could report on an accurate view of the B2B sales scene, we surveyed a wide range of sales leaders from mid-market companies to large, global enterprises.
The Portrait of a Successful Sales Team
From our research results, we’ve developed a profile of the most successful sales organizations. Applying these detailed insights to your sales process could make all the difference in closing on crucial business.
Top sales organizations prioritize building strong relationships with the right people on the buying committee. In fact, more than 80% of respondents who report being effective at building these relationships also report being effective at achieving