“How I Work”: Neal Schaffer, CEO of Maximize Your Social @NealSchaffer #HowIWork

By Matt Heinz, President of Heinz Marketing
Are you like me and enjoy “How I Work” from Inc Magazine as well as via Lifehacker?
We have our very own series, going strong a few years now.  We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Neal Schaffer, CEO of Maximize Your Social and author of numerous books on social and digital sales best practices. Neil is also on the faculty of Rutgers University’s Business School and is a frequent speaker on social selling best practices.
Here in his own words is how he does it.
Location: Irvine, Orange County, California, USA
Number of unread emails right now? 0
First app checked in the morning? Gmail
First thing you do when you come into work? Check